Editorial Standards

How we research, write and update the guides on The Growth Brief.

Sources

Statements about how a platform works come from that platform's own documentation, such as Google Search Central or the help centres of email and social media services. Rules that affect UK businesses, such as data protection and electronic marketing, come from the Information Commissioner's Office and GOV.UK. Findings about customer behaviour come from published research, which we describe without overstating it.

Independence

No company pays to appear on the site and we do not use affiliate links. Photographs come from free stock libraries and are credited to their photographers.

Keeping guides current

Marketing platforms change their rules and features often. We review guides when a platform announces a change that affects them, and every article shows the date it was last updated.

Corrections

When we get something wrong, we fix it and update the date on the article. You can reach us through the contact page.